Digital Marketing means promoting any product or service through online platforms. It involves using the internet – like websites, social media, emails, and search engines.

Types of Digital Marketing

1. Search Engine Optimization (SEO)
   Improving your website to appear at the top of Google and other search engines.
2. Social Media Marketing (SMM)
   Promoting your brand on platforms like Instagram, Facebook, LinkedIn, etc.
3. Email Marketing
   Sending emails to your audience to inform, promote, or stay connected.
4. Content Marketing
   Creating useful blogs, videos, or articles to attract and engage your audience.
5. Pay-Per-Click Advertising (PPC)
   Paid ads where you pay each time someone clicks on your ad (like Google Ads).
6. Affiliate Marketing
   Earning commission by promoting other people’s products or services.

Future Scope of Digital Marketing

The future of digital marketing is bright. Every company wants to go online, and they need skilled digital marketers. Whether you want a job, freelance work, or to grow your own business — digital marketing has endless opportunities. Learning it now will give